Mylab Discovery Solutions Pvt Ltd is a biotechnology company that develops and commercializes diagnostic kits. The company was launching ‘CoviSelf’ India’s first self-testing kit for Covid-19. The brief was to design product packaging that reflects the product’s personality, i.e. hygienic, reliable, and quality of highest standards.
Firstly, we used an illustration form for the masked human figure to avoid any negative sentiments, as people largely associated an actual photo of a masked person as fear and warning. Light grey and orange connoted upmarket and fresh identity to make it approachable for users. Moreover, the line drawing of the Covid-19 virus and DNA structure was also kept light for the same purpose. Overall, the box, pouches, and kit material were synced with brand colours to resonate with the brand trust and top-notch identity.